Make brainstorming is one of the creative techniques used in large enterprises. It is not a great mystery or the best-kept secret that the famous brainstorming will help you boost creativity in your business and solve problems that arise.
To renew yourself and get out of that circle that never ends up recycling old and used ideas, in today’s post, I will explain how you can brainstorm effectively along with some ideas that will be useful to you. Improve creativity in your company while making your business grow much more.
I don’t wait any longer. Let’s get started!
First, what is brainstorming?
We love challenging words in marketing, and we use them frequently: keyword, engagement, social media, leads, etc.
The word brainstorming was not going to be left behind, of course. This English term refers to the first step in any creative process.
Depending on what we are going to use it for, it can be carried out in one way or another. For example, when writing a college paper, many students will pick up a blank piece of paper and a pen and let their imaginations run wild until they can find a topic that suits them.
In this case, brainstorming within a company is a group technique in which 8 or 12 people meet (that’s the ideal number) to provide solutions to a problem or find innovative ideas to improve.
Whose idea was it?
The idea of brainstorming came to publicist Alex Faickney Osborn in 1919 when he realized that people could create many more and better ideas if it is appropriately organized.
It was this revolutionary idea that he later managed to save his agency.
Benefits and advantages of brainstorming for your business
If Alex could do it, so can you. At Witified, we firmly believe in the power of teamwork, and we know for a fact that applying techniques such as brainstorming can help you enormously. Do not stop reading; these are the advantages of using brainstorming in your business.
Look for new solutions to problems.
It is one of the most direct advantages when using brainstorming in your company. Sometimes we think about the same problem thousands of times without reaching a conclusion that will serve us.
The good thing about the team is having people who have a perspective and thinking different from ours. If we all approach a problem from different points of view, in the end, we will be able to find more quickly the root of the difficulty that has been presented to us.
In this way, we can optimize time and get much more effective and innovative responses.
Encourage participation and create team dynamics.
As social beings that we are, we all like to feel that we are part of something.
In this way, brainstorming sessions will make your colleagues or employees feel more supported by the company. It will create a much more rigid and robust team idea in the face of possible inconveniences.
Teamwork is something that is always recommended to improve the work environment and employee relations.
The word “productivity” is used a lot in business. After all, a company with high productivity is an effective company. Using brainstorming to solve difficulties within the company will decrease the time dedicated to this, and we will also be able to do it effectively, avoiding its repetition over time.
Improve team dynamics and communication
Whether you own a company or work in one, being in a team with good operating dynamics will always bring us closer to our goals and make us feel better. Therefore, brainstorming is perfect for achieving that flow or fluency in the office.
For a brainstorming session to be efficient, that participants listen to each other is essential. At first, for the first few times you brainstorm, it can get a bit chaotic. However, practice makes perfect, and with the time, you will achieve that dynamism that so many companies seek.
How to organize a brainstorming in your company
Now that you know how you can benefit from brainstorming in your company, it is about time we got down to business (or well, in this case, at the table). Prepare your notes and take notes; these are the steps you must follow to know how to brainstorm effectively.
Choose a coordinator or moderator for the brainstorming session.
So that the brainstorming meeting does not end up drowning your colleagues or employees, the first step will be to choose a coordinator who will moderate the speaking time and the times in which each person can speak.
In addition to being the one who puts some order when chaos reigns, he will also be the one who will keep the session spun around the initial theme of the meeting. It’s easy to ramble and distance ourselves from our ultimate goals, so having someone serve as a beacon for us during the storm will be an excellent idea.
Where do you want to go? → Set your goals
Another of the most important things to achieve your goals is to have them. In marketing, we always make sure we have a specific purpose that guides us throughout the process.
Think, what do you want to achieve with this brainstorming session? What problems are most important? What new ideas do you want to get? Write everything down, and do not miss any of your goals.
When the meeting begins, go one by one addressing all the aspects and ideas that are presented. You’ll feel real fulfillment when you get to cross them off your list.
- Set rules to keep order
We always encourage teamwork, but sometimes we forget that it is not easy. Before you start, create a series of rules to ensure that everyone will have their turn to speak and that their ideas will be respected. You can set a time limit, and as the sessions improve, you can eliminate it.
It also involves reminding all participants that everyone’s ideas are equally important and must be respected. Encouraging active listening and avoiding criticism is the key to successful brainstorming.
- Let your ideas fly without fear.
Give all attendees a pencil and paper. Raise the topic that you want to address in that meeting and allow a couple of minutes for each one to write down the different ideas that may come to them on paper. You can also submit topics in advance and ask them to come to the meeting with an idea already prepared.
→ To ensure your success, encourage everyone to freedom of ideas and create a warm environment to speak without fear that what they suggest will not be judged. It is vital that everyone feels comfortable and at ease to get the most out of the brainstorming session.
Latest tips and brushstrokes for a perfect brainstorming
As a final touch, I am going to take the opportunity to make a summary and give you a couple of tips to know how to brainstorm the perfect thing in your company. Keep reading; we are about to finish.
· Keep an open mind. The key to brainstorming is listening and thinking about new ways of seeing things.
· Write it all down. Ideas flow by themselves after a while, and they can end up escaping us. Putting it all in writing will allow you to review it later and perhaps give it a few more laps.
· Encourage all participants. In a group of people, some people dare to speak more than others. Encourage the shyest to speak up and express their ideas without fear.
· The more diverse, the better. Even if the problem arises in the administration department, perhaps there are people in other departments who can also contribute some original ideas from a different perspective. Don’t forget to hold meetings with different people and with different backgrounds to get a better brainstorming.
Thats is it for today, folks! Has this post served you? Knowing how to brainstorm effectively can be what makes your company grow, even more, so don’t miss this opportunity.
Are there problems that are impossible to solve? That at Witified.com is possible. If you need help to get more visibility on social networks or climb to Google’s top, you can count on us. Not sure what to do with your website? Our development team will take care of it. Get in touch with us, and we will solve your problems.
You know, after the storm, the sun always comes out.